Safetina’s Online
Shopping Lesson

Safetina's Online Shopping Lesson is a consumer education website meant to teach Japanese consumers – a group that heavily participates in online shopping – how to be savvier and more secure when shopping online.

PROGRAM OVERVIEW

Produced in collaboration with Japanese design students, the website uses manga to translate online shopping security lessons to younger generations.

Online shopping is an important financial issue in Japan. As compared with other consumers across the Asia/Pacific, Middle East and African markets, the 2010 MasterCard Index of Online Shopping ranked consumers in Japan second in likelihood to shop online. In the same study, 75 percent of respondents indicated they are most likely to access the internet for shopping.

OTHER PROGRAMS IN ASIA PACIFIC/MID-EAST/AFRICA

We are committed to financial education around the world — that's why we've created a range of financial education programs tailored to consumers in several global markets.

Budget Basics

Australia, New Zealand

The MasterCard Budget Basics website and its related brochures educate consumers and students on smart budgeting practices.

Introduction to Financial Management

Japan

Introduction to Financial Management provides consumers in Japan access to free, easy-to-understand tools to help manage their personal finances.

e-Learning Center

Malaysia, Singapore

The e-Learning Center website provides general consumers valuable financial information via online tools that include tip sheets, budget tracker worksheets and credit explanations.

Money 4 You

India

Together with the Indian Banks Association and India Cards Council, the Money 4 You web portal shares smart financial tips with young adults just entering the workforce.

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To help consumers save well and spend wisely, MasterCard has created a site full of tools, resources, tips, links and more to help consumers keep their financial life pointed in the right direction.

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