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Starting in rural Colombia, MasterCard has partnered with Grameen Foundation to provide rural farmers in the most remote, hardest to reach areas with the means to access timely and relevant information that can improve their quality of life. Through the collaboration, Grameen Foundation will provide banana and cocoa farmers vital agricultural, weather and pricing information via mobile phones and research the demand for mobile financial services that are tailored to the needs of the poor.

Photo Credit: Alexander Rieser for Grameen Foundation