The act of giving is very powerful. It is how we nourish each other, connect as a culture, and do good in the world. But what if giving could be convenient? In collaboration with Mori Building and 200 merchants such as Tiffany's, Baccarat and BoConcept, MasterCard created the Purchase With a Purpose program in Japan that let shoppers make a charitable contribution to the Momo-Kaki Orphans Fund just by using their MasterCard at participating merchants during the holiday season. Giving is powerful indeed, and with programs like Purchase With a Purpose, we hope to make it a convenient and rewarding part of our every day.